12/19/2023 0 Comments A new dawn wow![]() ![]() ![]() ![]() The banking customers of tomorrow do not simply use smartphones they live on them. Legacy banks will need to adjust their products, capabilities and messaging to appeal to this generation. A fresh generation of consumers brings new behaviors and customer needs for financial institutions to grapple with. Boomers will exit the workforce, millennials will turn 40 and we will witness the rise of Gen Z. Over the next ten years, a significant generational turnover will occur. ![]() Most Gen Zers are still young, but by the end of the decade, they will be a third of all consumers and already have a $143 billion spending power in the US alone. Loosely defined as those born from 1997 to 2012, Gen Z is technologically savvy, socially aware and entrepreneurial. Generation Z (Gen Z) is the world’s first digitally native generation.
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